Publications and other releases from the GREAT Project.

Conference Papers

  • Empowering Marketing Management and Gaming Consumer Interaction through AI and Citizen Science (Published )

    AI integration in management and customer relations is revolutionizing various fields, including video games. Techniques like machine learning, neural networks, and NLP enhance personalized marketing, real-time communication, and customer understanding. Predictive analytics and dynamic pricing improve accuracy and responsiveness, ultimately boosting customer satisfaction.

  • Co-designing Pilot Games with Citizens and Policy Stakeholders to Increase Climate Action (Published )

    This paper presents an initial report on the codesign processes between researchers and policy stakeholders in the GREAT (Games Realising Effective and Affective Transformation) project applied in the context of the climate emergency.

  • Exploring the Concept of Mini Data Sprints as a Methodology to Assess Data Validity and Stimulate Climate Conversation (Published )

    The authors present two studies that have deployed mini data sprints (MDS). The MDS approach uses interactive data applications and visualisations to provoke citizens’ feelings, knowledge, and perspectives towards the climate conversation and presented data. These studies highlight how the MDS approach can provide data set recommendations, facilitate efficient and focused climate conversation, and improve the data literacy of the cohort.

  • The Application of Games to Engage Citizens in Climate Change Policy Development (Published )

    This paper introduces the Games Realising Effective and Affective Transformation (GREAT) research and Innovation project. The project will examine the emerging ways Applied Games could be used to facilitate the social engagement of European citizens in determining future policy priorities and policy interventions to the existential challenge of climate change.

  • The GREAT Project – A pathway to sustainable impact on climate change policy (Published )

    In this paper the authors introduce the Games Realising Effective and Affective Transformation (GREAT) research project. This EU funded intervention posits the application of digital games, game making and games technologies, as a realisable sustainable solution to actively engage citizens in meaningful dialogue with governments to address the global challenge of climate change.