Publications

Full list of GREAT Project related papers.

AI integration in management and customer relations is revolutionizing various fields, including video games. Techniques like machine learning, neural networks, and NLP enhance personalized marketing, real-time communication, and customer understanding. Predictive analytics and dynamic pricing improve accuracy and responsiveness, ultimately boosting customer satisfaction.

This paper presents an initial report on the codesign processes between researchers and policy stakeholders in the GREAT (Games Realising Effective and Affective Transformation) project applied in the context of the climate emergency.

The authors present two studies that have deployed mini data sprints (MDS). The MDS approach uses interactive data applications and visualisations to provoke citizens’ feelings, knowledge, and perspectives towards the climate conversation and presented data. These studies highlight how the MDS approach can provide data set recommendations, facilitate efficient and focused climate conversation, and improve the data literacy of the cohort.

This paper introduces the Games Realising Effective and Affective Transformation (GREAT) research and Innovation project. The project will examine the emerging ways Applied Games could be used to facilitate the social engagement of European citizens in determining future policy priorities and policy interventions to the existential challenge of climate change.

In this paper the authors introduce the Games Realising Effective and Affective Transformation (GREAT) research project. This EU funded intervention posits the application of digital games, game making and games technologies, as a realisable sustainable solution to actively engage citizens in meaningful dialogue with governments to address the global challenge of climate change.

This study analysed 640 players' behaviors in Animal Crossing: New Horizons, finding that environmental perceptions influence in-game actions, but not always. Players sometimes act against their beliefs for game advancement. Findings aid in understanding and promoting eco-friendly behavior and game design for sustainability.

Rapid LLM advancements challenge education, disrupting the traditional transmission model. Embracing a coordination paradigm, which views learning as interactive, helps institutions integrate AI effectively and address complex educational issues.