Toolkit: Play2Act

Apr 15 '26 • Joost Schuur (Technical Product Manager, PlanetPlay)

Link: Play2Act survey screenshots and campaigns overview

Target audience: Global audience of (predominantly mobile) game players.

Duration: 2-3 minutes

Technical implementation: A player was reach in-game via existing game news or messaging channels or from main menu link. This reached players of dozens of different games around the world, while they had the game launched, but weren't yet in the middle of a game session, ensuring adequate attention and engagement.

Learning objectives:

Ask players about opinions on climate change and green content in games and capture (self reported) behaviour change
Test the use of free form text responses for select questions
Give game studios a chance to add custom questions for surveys that went out to their player base

Prior to Play2Act, surveys were tested in-game and via social media ads as as part of the UNDP exploratory trials.

The same survey system was also used in a limited run Waterwise survey promoted in-game by one studio.