Play2Act 2

Following the success of the first Play2Act—featuring nearly 1 million participants and 180,000 completed surveys—Play2Act 2 focused on deeper qualitative insights.

Rather than prioritising scale, this phase explored how differently phrased questions affect responses, and introduced open‑text fields to capture richer sentiment from players.

Studios were also invited to propose their own custom questions. Thanks to the involvement of SYBO, FunPlus and Ten Square Games, more than 6,000 open‑text responses were gathered.
These insights will undergo sentiment and thematic analysis, with findings published in an upcoming report.