Gamescom, Cologne

• Jude Ower (Chief Strategy Officer, Lead, PlanetPlay)

Gamescom remains the world’s largest consumer games event, drawing more than 300,000 people each year, supported by a vast B2B expo.


PlanetPlay hosted a dedicated space within the UKIE booth, meeting with dozens of studios and publishers—many existing Play2Act partners, and many newly interested. PlanetPlay also organised a partner mixer attended by over 40 organisations, providing an opportunity to thank contributors to Play2Act and discuss next steps for the rest of the year and beyond.

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